St Saviours Care Home
I'm just the coordinator - however the customer is a Residential Care Home who have to produce a brochure to hand out to prospective residents and their families.
Target audience is prospective residents of the elderly care home and their families. The brochure will be given out to enquirers whom visit in person and contact the home via the telephone. It may be the case that the prospective residents family may also be involved in making the decision and as such they too could be considered the target audience. If the local authority is involved then it may be that the prospective resident is shown the brochure without seeing the home and makes their choice from a selection of brochures alone. Prospective residents are always elderly who can and some who cannot look after themselves without care assistance. The home promotes active wellbeing and encourages varied activities throughout all the residents subject to their personal preferences.
Company colours to be used as per the logo which is attached.
You only need to produce the printed outer folder and if you wish a single page template for the brochure which will be fixed inside. The finished product will be a printed folder and an eight page inner brochure. The folder will have a folder back cover to allow inserts and letters to be placed inside and a die cut business card slot.
You do not need to design a logo - the company already has one.
You do not need to use studio shots as we've taken some today.
You do not need to layout the 8 page inner brochure - you only need to do one single page of the inner brochure as a template page to match the feel of the outer folder.
You do need to layout and design the outer folder which comprises of front page, inner cover page, back page and inner back page.
The folder and brochure will be in full colour. They are being printed locally to us. The folder will hold an A4 8 page brochure and inserts if needed.
The folder specification is here:
A folder template link is available on that page. The folder is a two panel, F1 design, 280gm gloss, no gusset with business card slot.
The artwork is to be supplied in photoshop or in-design and should be produced such that it would be suitable to send to the printers without any modifications.
Please see artwork preparation and print information links on the printers website.