Magazine Ad designs for online sports nutrition store

PUNCH Sports Nutrition

We are a Canadian retailer of sports nutrition products, supplements and vitamins. We offer only the best brands and products at the best prices possible. Our goal is to be Canada's most trusted online supplement retailer. Visit our website to find out more http://www.punchsportsnutrition.com.

Use and understanding of sports supplements is growing at an incredible pace. This means that the traditional clientele of bodybuilders and elite athletes is no longer the norm. We want our communications to appeal not only to the high-level competitor but to the new, "mainstream" customer. This consumer is interested in looking and feeling good by living a healthy lifestyle. This healthy lifestyle includes proper nutrition, exercise and nutritional supplements.

We need a pair of ad designs to start running in upcoming issues of a national fitness magazine. We are looking for two variations on the same design - which is why we are running a single contest. Each design should communicate a unique visual message consistent with our brand and goals. Ads should incite customers to visit our site (punchsportsnutrition.com) and make a purchase. The ads should work together but be able to stand alone.

Specific requirements for each ad design are as follows:

Size: 2.375" wide x 9.875" high, 0.25" bleed on all sides
Format: Hi-Res PDF preferred
Color model: CMYK
Resolution: 300dpi

Text:
Feel free to grab text from the 'About Us' section of the website. A couple phrases might be particularly useful:

- We believe that you should get nothing but the best highest quality products at the best possible prices.

- Energy, commitment and focus.

As far as concepts go, an idea to consider is that the potential (for phyical performance, achievement, personal change, a better body) is in everyone. The products we sell can help get you kickstarted. This might be visually portrayed by incorpoting an ignition or power button.