We are a full-service chiropractic office in Asheville, NC. We are expanding our services to include massage. Our business is sophisticated, with unparalled chiropractic care. The personalaity we are trying to get across is confident, sophisticated, modern yet approachable and not confusing or salesey.
Adults 35+ with disposable income. Usually a HHI of $65k+
Our audience is 90% highly educated and truly understands a wellness model and/or the value of alternative medical treatments before drugs or surgery. (The other 10% is typically a pain based client who is suffering from severe sciatica or has recently been in an automobile accident.)
In the word document - you will find the body copy for the brochure. I am 100% to your creative liberty with the copy and the design except for colors and fonts. This brochure should be a 2-sided piece that folds into a standard 9 x 3 tri-fold. I am, however open to other formats as long as it prints on an 8 1/2" x 11".
I also need an accompanying coupon that matches this brochure that offers $10 off on appointments made on or before May 17, 2010. (Please design to fit at least 4 to an 8 1/2" x 11").
To establish a brand on a very small budget, I've been using the services from a company called 123 print and my contacts from my past experience as an ad gal.
Establishing our VERY ECONOMICAL collateral has been the basis for our brand which includes the following and must be carried into our new collateral.
Baskerville Old Face for body copy
Trajan Pro for heads
Colors: Please go heavy on the brown and blue and use the green only as a spot accent color. See attached brochure for example.
Brown: PMS 4715c / 4715u
Light blue: PMS 552c / 552u
Green: PMS 584c / 585u
For your reference, I've included a PDF of our existing brohcure and our logo for Massage.