The Way of Wealth: Your Road from Bondage to Financial Redemption
Be part of a book and franchise launch later this year! And see your work on a fantastic and timely book, and become part of Frank Leye's other projects too!
(I am Frank's Business Manager and will be monitoring this project daily--sometimes hourly--to give you rapid feedback)
Frank Leyes is a nationally recognized speaker as well as an author and wealth management consultant. In fact, financial planners reach out to HIM for training and inspiration. Now Mr. Leyes is turning his talents to a timely topic: How can people move from the current financial ruin to a place of financial freedom. He emphasizes TRUE WEALTH, not one determined by graphs, projections or statistics but one determined by the lifestyle it affords.
Mr. Leyes is a graduate of Notre Dame, an accomplished athlete, and an inspiring speaker. The Way of Wealth is scheduled to go to print (not just an e-book) in the 2nd or 3rd quarter of this year!
The book will be accompanied by a website and perhaps membership site. So your work here could lead to many other assignments in this franchise!
Target audience is U.S, Canadian, U.K., and Australian adults ages 30-60, more than likely in the middle to upper-middle class. The book should appeal to both male and female readers as well as people from various cultural backgrounds.
See the attached files and the author's websites for other imagery ideas. We want to learn toward WARM, COMFORTING images, nature scenes, etc.
8x tall by 5.5" wide. Spine 3/4" thick.
300 DPI minimum.
Will also need high res to be blown up into posters and other ads.
Final files in .psd with high res jpgs or tiffs to accompany.
The cover needs to be readable from 10' away so it jumps off the shelf at people! The overall effect should be warm and inviting, comforting rather than stark or scary. And yet a bold looking cover is best.
Final product should be elegant and professional, NOT goofy or flashy.
LET'S HAVE FUN!
Book Title: The Way of Wealth
Subtitle: Your Road from Bondage to Financial Redemption
Feel free to play with the color pallet (you are the artist after all). But we have used black and gold or navy blue and gold in prior branding. See the logos I have attached. Black background with gold text?
Front should have Title, Subtitle, Author (Frank A Leyes). You may choose to use the symbol from Frank's logo (attached) without the text. Please feel free to experiment with watermarks, dissolves, gradients, etc.
Back cover should have room for a few testimonials, a bio with the author's picture (attached), and a brief one-paragraph blurb about the book. leave room for a UPC symbol as well.
The spine should have Title, Subtitle and Author Name.
FEEL FREE TO EXPERIMENT!
I see a few possible directions:
1) Text primarily perhaps with logo symbol (a stylized compass)
2) Image of inviting country road or crossroads (samples attached) with text in front or around the image
3) Other images that imply an inviting journey. Old compass, map, sign post etc. YOU ARE THE ARTIST AND GET TO HAVE FUN!
4) Path leading to the compass logo.
Stock imagery is fine if it looks good.