We require a new brochure that brings to life the benefits of the ProfitAbility approach.
This is a design brief so I don't expect to see a layout for the whole brochure. However, I would like to see how the front cover and one spread might look. In particular, I would like to see design ideas for a single product datasheet as this is our most pressing design need.
It should adhere in principle to the ProfitAbility brand guidelines (attached) but bring to life the benefits of the approach. The challenge is in creating something that feels of high quality, and will appeal to major corporate buyers, but at the same time communicates the fun and engagement which is integral to our approach.
Please note that we are a USA and UK based business so we create materials intitially in the larger (UK) formats and then resize for the US market.
I have attached the proposed pagination, although this is flexible. The only elements that are mandatory are:
1. Welcome/intro message - probably from ProfitAbility Director of Innovation Brian Helweg-Larsen
2. Re-designed datasheet for insertion into back pocket (we have 100+ product variants available so this is critical)
4. Reference to our range of clients possibly including client logos (Roche, Nestle, Siemens, Compass Group, Azelis, Pentlands, Timken, Amgen, Molex, etc)
5. ProfitAbility logo, address and contact details (UK and US offices)
Note that we have a lot of existing photography of people interacting with the simulations.
a. Proposed pagination
b. ProfitAbility brand guidelines
c. Existing datasheet to be redesigned
d. Image of "Corporate ProfitAbility" board (a board-based simulation)
e. ProfitAbility logo
f. ProfitAbility mission statement
g. Inside spread from Wrap - which I like for the use of evocative imagery
h. a selection of ProfitAbility images (please note I have a lot more images which I can provide if required - or feel free to use images or screen grabs from the website http://www.profitability.com or from youtube)