we are launching a new type of packaging for coconut milk and cream, with a Tetra pack 200 ml with cap. We already have coconut milk and cream in the range, with existing design, but want to part away from the existing design as we target new categories : culinary aids, as well as drink sections in the French supermarkets.
we would like to find a creative design which is able to cater for :
- new range concept
- clear recognition of the product
- leans and sleek, but yet compatible with brand and existing product.
Descrição do público-alvo do produto
house wife, adults who want to cook healthy cuisine / cocktails , desserts with premium coconut milk (our product has a better taste than others). We also want to enter those items in cooking aids section (such as sugar, condensed milk, etc...) and alos potentially in the drink section to mix with cocktails.
Atributos de estilo
Necessidades do design
the design needs to have some blue in it as the existing items sold in French tradehas blue. Ideally some blue / white colour coding, as there will be another sku (more creamy) to go next to it as :"creamy". I would like to see the coconut ????>>>>
We also need to have full access to design to include legal mention, bar codes, etc... ingternally with the suitable file.
O que evitar
to be too boring, not dynamic design, or too crowded. We also don't want " Grandma's cookie" style design. otherwise we are pretty open to suggestions to re label our coconut milk ..... in a simple way : cannot get "extreme" .
Dimensões da embalagem
small TP pack similar to dairy cream 200 ml
this is the final new packaging (plain) that we shall use for the new design.
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