casoncrane tem um(a) novo(a) rótulo de produto criado em um concurso de design:
Premium & refined coffee label needed to form core of new brand identity
Confira aqui o concurso de Rótulo de produto de casoncrane...
Comidas e bebidas
Inspiração de design
Inspiração de cores
Nome da empresa
Explorer Cold Brew
www.explorer-cold-brew.myshopify.com (password Frankie)
Nome do produto
Explorer Cold Brew
Descrição do produto
We make premium, personalized, and portable cold brew concentrate that comes in a variety of flavors and caffeine levels, so you can get the boost you need at all different times in your day. Our product is specially crafted with help from some of the most renowned coffee roasters and tasters around the world and is extremely high quality.
Descrição do público-alvo do produto
Our target audience are affluent 20-40 year olds who are avid coffee drinkers, in the US.
Atributos de estilo
Necessidades do design
I need a label design for my product. Each bottle of concentrate is small - only 2oz - so the front label needs to strike a balance between presenting necessary information and giving a clean & refined, premium appearance. Here's a pinterest board of designs I like: https://pin.it/2kx2RZQ. The bottles are 2oz french square bottles (see exact bottle here https://www.packmyproduct.com.au/60ml-2oz-french-square-clear-glass-bottle-with-aluminium-wadded-cap.html). The label panel dimensions are 0.909in w x 1.985in h on each side. The front center panel is the most important. It should include: 1) the name of the company ("Explorer Cold Brew Co"), the flavor ("Italian Black"), the caffeine level ("Low Caffeine - 60mg"), the bottle size ("2 oz"), the concentration amount ("8x Concentrate"), the slogan if there's room ("Choose your adventure"), and some sort of visual design/illustration. I’m not specifically asking for a logo here - I don't have a logo yet because I'm really struggling to find a logo I like that works with such a small label, so I’m focusing instead now on just making label really nice, and hopefully using that as inspiration for a logo later on. For the right side panel, this is where the nutritional panel will go. Standard nutritional panel. For the left side, this is where the instructions will go. For the instructions, I want little icons next to text. The steps are as follows: 1) Pour concentrate into glass with ice. (with image of cup with ice in it as icon), 2) Refill concentrate bottle with milk or water and add to cup, 3-4 times based on personal preference. (with image of little bottle), 3) Stir and enjoy! (with icon of full cup with ice and drink in it) On this panel, I also want to include the following: "Specialty third-wave coffee, cold-brewed 18 hours" "Hand-picked, organic Ethiopian coffee beans" "Artisanally crafted & tasted in the U.S.A." The best place to look for design and style I like is the Pinterest board here: https://pin.it/2kx2RZQ.
O que evitar
It needs to look premium. I have a pinterest board with the type of branding I like: https://pin.it/2kx2RZQ. Please check it out.
Dimensões da embalagem
Each of the three panels has the following label dimensions: 0.909in w x 1.985in h.The bottle itself is a 2oz french square bottle, 3.4in high, and 1.4 in wide. The exact bottle specifications are here: https://www.berlinpackaging.com/4225b05-b-2-oz-clear-glass-french-square-bottles-cap-not-included/
Tudo começou com o briefing do design.
Um guia rápido e interativo que ajudou a entender o estilo do design e reuniu exatamente as informações que eles precisavam para o(a) novo(a) rótulo de produto.
Designers do mundo todo criam a mágica do design.
propostas de design
casoncrane colaborou com designers para refinar suas ideias
Avalie os designs
Quando você receber as propostas de design, é preciso classificá-las para que os designers saibam o que você prefere ou não em seu design.
A 99designs possui ótimas ferramentas para interagir com o designer para que você possa se comunicar e expressar suas ideias.
E então ... o vencedor foi escolhido!
Ao longo do caminho, o cliente conheceu muitos designers talentosos...
Acreditamos que os concursos são uma maneira super divertida de encontrar o seu design.
Concursos finalizados recentemente:
Someone who feels lonely, isolated, insecure, unfulfilled. Everything looks good on paper, but that doesn't necessarily
This is going to be part of a premier line of spirits aimed and craft spirit drinkers who are focused on quality and uni
The wine will be imported from Castilla y Leon (NW Spain) and will be sold to independent restaurants and boutique retai
Gluten Free Households (25 - 50 age group) Men & Woman