• Name: Vegtabowl Foods (pronounced: vegetable foods) • Tagline: Where Vegetarians Eat Good Too
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Vegtabowl Foods makes hearty and delicious prepared vegetarian and vegan meals and dry mixes that are shipped directly to your home for you and your family to enjoy!
• Our target audience:
o Those who want to reduce their meat intake
o Those who are allergic to dairy products
o Our target age range is 18 – 40
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Food packaging for 2 products:
Frozen Food Packaging – Size of Package:
Depth - 1 inch
Width - 7.25 inches
Length - 8.25 inches
o Dry Mix Package – Size of package:
Height: 7.5 inches
Width: 5.5 inches
Depth: 2 inches
The boxes are sealed end and will be matte.
We are a brand spanking new company. And these are our first products that we are launching. The packaging should definitely “pop” and should grab the consumers attention. The packaged foods industry is very competitive; therefore, we need packaging that will connect with our target audience and cut through all of the other packaging that we are competing against. Initially, our products will be sold through our ecommerce website. Our products are vegan certified. Our product packaging should be fun and trendy and reflect the vegetarian lifestyle. Our frozen foods are sealed in a bag that the food can be prepared in.
One thing we do not want to see on the box design is vegetables.
These boxes will be displayed in retail stores (in the frozen food section and in the baking mix section), and on our eCommerce website.
All aspects of the box need to be designed (front, back and sides). There will also be a barcode and nutritional facts on the packaging.
Please make sure to provide the final design in an .ai file format as well.
For more information please visit http://www.vegetarianfrozenfoods.com to watch a video that explains our company.
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