Rebrand: The design is for a rebrand of our flagship product, plant-based protein. You can see the amateur design we have used so far on the PlantWarrior website, but I created this myself and I'm not a designer. As you'll see from our website we are very much in touch with nature with a plant-based product, and we plant a tree for every product we sell. We want to portray these values, but at the same time, we need to get across the idea that it tastes good and is healthy.
Design dimensions: we have to use a stand-up pouch which has the dimensions of width: 190mm and height: 265mm. This currently holds 500g of our product. It has a resealable zip and a 100mm full bottom gusset.
Colour Pallet: Whilst we want the design to feature the colour pallet in the brief, but we are open to your suggestions. It is worth pointing out that the flavour of our protein is cacao, and we are launching other flavours in the future, therefore there must be an area where we can list the flavour and then change it easily when we expand. We want to get across a natural, ethical and plant-based feel, so natural colours should be used.
Colour limit: With our current design manufacturer, we are charged per colour for "printing plates". Therefore we'd like to reduce the number of colours where possible. Our current design contains 4 colours, we'd like to keep this design between 4 and 6. I’ve attached files of brands who have taken this approach, using only a limited amount of colours.
You can see our current design contains the following parts, which we'd like to maintain. We have attached the full design files so you can see the text used:
- Ingredients section
- Nutritional information
- Additional facts about the product
Location: The front should contain key facts such as a tree planted, the flavour, the fact it is natural and the protein contents. The back would contain ingredients, product facts, nutritional information, similar to the current design.
Retail and Online: We will be pushing the product online and also retail. Therefore we'd like it to be easily identifiable, and the "PlantWarrior" + "plant-based protein" to be easily readable, so that when we share a photo it stands out at a glance.
Font: we currently use Roboto, and that is the font of our logo.