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Nome do produto
MicroJungle - Anzucht-Set für Microgreens
Descrição do produto
Our product is a growing kit for Microgreens. The set contains everything the customer needs in order to grow super healthy microgreens at home (including seeds, soil, a coconut bowl and a guide) which can be harvested within a week. The special thing about our product is that the microgreens can be grown in unique & highly aesthetic coconut bowls. The whole product has 0% plastic in it and is 100% vegan and 100% bio-degradable.
Descrição do público-alvo do produto
Our target audience are young (20 - 35) people (rather more women than men) who are living a rather urban lifestyle and have an eye for trends. They put great focus on a healthy lifestyle and are open to new superfood trends and cooking healthy food. They are also drawn towards „Urban Gardening“. Additionally, being surrounded by beautiful things and an aesthetic home is also important to them.
Atributos de estilo
Necessidades do design
The design should represent the uniqueness of the product - that is being able to grow one’s own superfood (microgreens) at home in a coconut bowl while also giving the customer a jungle-y & cool vibe that we also want our brand (cocojungle) to portray. We like clean & beautiful designs (see mood board), tropic patterns (see our logo) and like when there’s great attention on the details.
After the packaging design, we will also have the need for a booklet design.
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