As a designer it is important to me to be able to communicate with my client on a deeper level when I present ideas. It is not just show and tell. Design should have a coherent thought behind it. That was easy one cause the client knows what he exactly wants. So we both agreed on one that conveys this sense of authority and protection. The final design is strong and authoritative to convey security and reliability. The shield integrated into the text. "Protection" emphasized.