I wanted to introduce a character into the design: a gentleman holding a pretzel in his hands.
Due to its location in the Park Europa in Germany, the pretzel is presented in such a way as to resemble a roller coaster, one of the symbols of the theme park. It also resembles a heart, but also two letters "O" from the "food".

The gentleman is here to symbolize tradition and the times when the park was founded and developed. Drawing is handmade to represent the nature of the company: the art of nutrition and quality.