DB: Short for Dreena Burton- easy reference, easily recognisable and clean.

The cross with the leaves on the end reference the plant-based vegan lifestyle of the brand.

The spoon and fork reference the food, cooking, and recipe niche of the brand.

Est. 2017: By using the established date it builds authority through the heritage of the brand. I'm not sure when you were established but the date can be easily changed to reflect an accurate year.

Overall, I wanted to create a clean, minimal, timeless design that not only represented plants and food and communicates quickly and efficiently the essence of the brand. Instead of having "est. 2017", it can be easily removed to create room for a tagline.