This mascot logo was created for Kimbo Chicken, a southern-style fried chicken brand based in the U.S. The client wanted a logo that felt playful, welcoming, and full of flavor, reflecting the laid-back lifestyle of southern farm life.

I designed a fun and expressive chicken mascot, paired with bold typography, to capture the brand’s personality — warm, humorous, and mouthwatering. The character is styled to feel like a friendly southern farm chicken, appealing to a young and hungry audience who love fried chicken, wings, and big sandwiches. The visual style balances cartoon charm with brand clarity, making it ideal for packaging, signage, and merchandise.