Plus One is a "dating" app that prioritizes experiences over superficiality. The idea is that you could go onto the app "looking for a plus one" and create a date (such as archery, going to a wedding, a hike and dinner, etc.) Inversely, you could go on the app "looking to BE a Plus One" and browse through dates in your area. Instead of swiping through pictures of people you will look at event types, locations, etc