Subtle U in the background mask as a seaweed and the fish represent letter S. The seaweed act as a border and also an urbanization elements and the fish as a main character that getting the limelight in the process of seaweed city urbanization. The font is inviting and at the same time its a sleek and pose a great charisma. The font combination is to invite people from all other background whether you are a normal citizen or a wealthy person. The food here is great and presentable that's affordable. The ash color is the color of the high end and a humble color