This is a CBD topical cream that reduces redness and inflammation for skin - pimples, redness, rash, etc. The primary demographic are US teenagers and adults with skin problems. They want a natural plant-based solution that is good for skin, not a bad chemical approach that is unhealthy. The brand should be irreverent and maybe mysterious. More visually magic than clinical - maybe even a bit homemade. I like the voodoo vibe much more than the Halloween witch vibe. I'm thinking dark backgrounds over light backgrounds.