This brand specializes in traditional beef jerky, targeting athletes, outdoor adventurers, and anyone seeking a healthier alternative to typical snacks. The inspiration behind the brand is the Viking tradition, with a nod to the fact that Vikings were known to consume dried meat, making the Viking figure the central logo.

The logo design is minimalistic, using a single color with negative space to highlight bright accents and details. The font is subtly modified on the sides for a unique touch. The overall aesthetic is simple and monochromatic, primarily black and white.