Organization name
Thrifts.AI

Description of the organization and its target audience
We help family grocery shoppers compare their shopping baskets in different shops to save money. We target families of 25 to 64, the median being around 45. Here is a sample persona:
Name: Sarah
Job Title: Busy Millennial
Location: UK, London
Major Responsibilities: Managing a busy work schedule and social life while maintaining a healthy lifestyle
Demographics: Female, 28 years old, lives in a major city, has a college degree
Goals and Tasks: Saving time and money on grocery shopping, eating healthy, finding new recipes, discovering new products
Physical Environment: Lives in a small apartment with limited storage space
Social Environment: Active on social media, values recommendations from friends and family
Technological Environment: Uses a smartphone and laptop for work and personal use
Quote: "I want to eat healthy and save time and money on grocery shopping."