I updated the identity of a tattoo studio, responding to the client's request to make it softer and aimed at a female audience without completely losing the characteristics of the original identity. (The original logo can be seen on the “Eternize” poster.)
For this proposal I opted for curvilinear lines, combining the crown with the triangle now facing upwards. I chose a new typography with more subtle details, maintaining a connection with the previous font. The orange color was preserved and I added shades of brown and beige to convey a more welcoming image.
The final proposal, in addition to meeting the client's needs, sought to bring more conciseness and make the brand more memorable.
And finally, I tried to reinforce the proposed concept, with a small business card with little information.