I've tried a more classical approach to the used fonts. I've experienced a little with the colors.
We have the symbol that represents the ox.
But how could we portray the sterling part of the naming?
We know that pure silver is soft, and to give it strength, we combine it with different metals, thus, obtaining the sterling silver. And that is the color I have used in this approach.
The silver gradient combined with the more classic font used (a serif font) gives the logo more strength and durability besides the classic look.
In conclusion, we can say without a doubt that the created logo is powerful, strong with a classic approach, and yes durable.