The concept of this design is contemporary artistry. The logo consists of a logogram that combines the icons of a gazebo, a pen tip, and dripping ink. The gazebo icon represents DesignInk as a company involved in outdoor space planning, such as outdoor living spaces, patios, outdoor kitchens, gazebos, pergolas, patios, interior design, home design, and commercial space planning. The pen tip represents DesignInk as a creative company, particularly in planning. Meanwhile, the dripping ink represents the business name, DesignInk.

In addition to the logogram, this design also includes a logotype that utilizes a sans-serif font to convey a modern and youthful impression.