The Concept
To produce a design that’s engaging and thought provoking. A design that is truly dynamic which by its very nature is creative and expressive. This is purely typographic and its square composition is reflective of ‘gallery’ and framing and of the image/art itself. It also eludes to its space/venue and coming together of community.
The stencil style of the logo is fundamental to its core personality… its creativity. This gives the logo an openness to diversity and engagement through expression. It is open to application of a variety of visual styles whilst maintaining its square typographical structure for consistency.
What is shown is just a snippet of what is possible with this logo.
The creativity and application of this logo is endless!