Concept
A creative and expressive solution that conveys the power and engagement through speech.
The capital ‘F’ was created from tape. The tape is symbolic of silencing the voice… the torn tape conveys the freedom and fearlessness of speaking.
The ‘F’ also represents the open mouth and the typewriter font is reversed out of the solid colour whilst the ‘speaking’ is representative of the words expressed through dialogue.
Colours are vibrant and positive in feel.