For this client, I created four versions of this logo. I worked diligently to create a version with bright, fun colors that has the ability to maintain a whimsical appeal in black and white. The client also wanted a version with the slogan included, so I exchanged the lines in the lion's mane for their slogan "Spark Joy". When I initially thought of "Tiny Roar" I imagined a lion, but I wanted to create a design that was out of the box, eye catching, and unique... something more than just a lion on all fours roaring. I thought making a small and cute character would allude to a fun environment that would appeal to not only the children but also the parents.