The Idea behind the logo is really simple!
The tail at the end of the word 'tail' coveys the message to the audience. For the 'pet shop' part of the visual identity, a paw has been housed into the letter 'i', The colours used are well researched based on the competition and are unique just like the logo itself.

The fonts used have been heavily modified to remove any generic feel from the logo typeface and all the assets are fully hand-drawn, this completes the look of the logo in a simple yet effective way.