The idea behind the logo was to use a balloon instead of the first letter "O" to represent the travel aspect of the company. Below you can see small squares which stand for self-planed travel points.
Flying a balloon is easy, mostly using the wind flow. The same way we can say about “Zogo Travel” service that helps people to plan their trip easy with minimum effort and allow the “wind flow” of company service to take care of the complex things.
Also having a balloon instead of the first letter "O" highlights the "GO" part of the logo and makes it a "call to action": GO! TRAVEL!
There are 4 colors in the balloon that stand for 4 seasons:
Blue - Winter, Green - Spring, Yellow - Summer, Red - Autumn.