CONTEST BRIEF:
I am a personal trainer, targeting the every day people to start a life in fitness

I’m interested in pictorial and abstract logo. If you all could dig really deep into those creative juices and suggest any other concepts, that would be awesome. We have been tossing the idea of gold letters on a chic blue background, with "Live On Purpose" on top of "Fitness". The thing that eludes us is the symbol to use and bring it all together. We want something that looks great on a business card and also on a website. Something unique, but also tells the viewer "this is for Fitness" or "this is for personal training", you know? if you had any better ideas, hit me with it.