Simple, clean, elegant and minimalist design, which convey a message of professionalism, trustworthy and quality.

The company name is "Sarah Swanson Skincare", which provides spa and skincare services to NYC's elite women.
Based on the brief, I created a very feminine icon using the "S" letter illustrating at the same time a "swan" symbol in a unique, abstract and minimalist way.

A swan symbol generates a message of beauty, purity, grace, elegance, and transformation.

Works very well as stand-alone and in all color versions, which is a very important aspect of a logo.

The simple and full of elegance shapes makes it memorable.

It was a great pleasure creating it, the client simply loves it!