The Contest Holder was rightly passionate about this project as an opportunity to present the art of printing in a very unique way. His concept is built on a vinyl LP metaphor that suggests quality print materials have the capacity to cut through the clutter of digital communication in an authentic, tangible way, just as vintage vinyl does for music lovers.
It was a very enjoyable challenge to bring his concept to life, and all-up a rewarding collaboration!

NB This concept was substantially perfected and refined, including the swapping-out of English text with Dutch copy for a Belgian readership.