Dating Psychologie (“Dating Psychology”) is the number 1 Dating advice platform for men in the German market with over 40 million video views and over 300.000 newsletter subscribers. It’s not a dating site, it’s a coaching service, which help men to increase confidence and attract women. Dating Psychologie has some of the best and highest quality products, but their previous logo did not reflect that. They wanted a brand new logo: modern and appealing to men.

My logo consists of the abstracted letters D and P and thus creates a strong connection to the brand. At the same time, the design has a clear relation to love and the challenges involved, because the D and the P form the shape of a half-heart, which are linked together.