Katayoun is a skin care start-up company that develops high quality skin care products. Both of partners are originally Persian, but grew up in USA and Germany respectively. Their first products, a face serum and a day cream, contain herbal ingredients that are traditionally Persian. These are combined with modern high quality ingredients to achieve maximum results.

Target group: Women over 30 who are interested in beauty products that are mainly herbal, but who do not mind if effective but non-herbal ingredients are also included. They live in Germany, buy their beauty products on Amazon, and have a medium to high-income level. They are willing to spend a little more on a high-quality product. They are optimistic by nature and appreciate high-quality products. They are educated and choose carefully when investing their time or money in a product, brand or person.