Swinz is an insurtech company that takes care of the daily life of Millenials. On-demand, simple, and without surprises. Inspired by the nature of the insurance company (protective, caring, welcoming) I create a subtle mix of abstract and iconography with a new-age geometry logo with a circular base that representing the people, protection, smile, and care. Since their targeting the millennial market, the feel of the brand is simple, modern, unique, and direct with calm but powerful colors.