The name Advacus combines ‘advertising’ + ‘advocate’ + ‘abacus’. It will be a data-driven software product offering insights to online publishers about their advertising performance.
This is a creative letter A logo made of dots that have various sizes depicting the abacus. The abacus doesn't have beads of different sizes but I made it that way to give style and flare to the logo and give a sense of movement and growth to it.