Know Mad Wines is a direct to consumer E-commerce site, specialising in self-education and passion around quality/high-end wines. People who are part of the Know Mad community are adventurous enough to always try something new in the world of wine. An Australian, on-line cellar door, bringing wines to your cellar. This concept aims to reflect the play on words of "Nomad" conveying a sense of exploration, discovery through the tent icon, the open doorway welcomes users into the club, to experience this world of discovery while also forming a wine bottle from the negative space.