Our company is a float tank shop (aka Sensory Deprivation tanks). A tub of salt water more buoyant than the dead sea, cut off from light and sound. It is the most relaxing environment on planet earth and offers people an experience of a lifetime.
The target audience is people who drink beer and do yoga.. Middle class people who work demanding jobs and are involved with some form of wellness (yoga, massage, meditation, etc.), have disposable income to spend, as well as having a social life.