A minimalist and ethereal logo for a premium wellness brand focused on recovery and reconnection.

PSYCLE offers high-end products such as organic saunas and ice baths, targeting a mindful, design-conscious audience.

The name PSYCLE blends psyche and cycle — representing the brand’s mission to support mental clarity and inner balance, while evoking the natural rhythms of life: death and rebirth, light and shadow, breath and stillness.

Inspired by ancient wisdom and modern ritual, the visual identity reflects a space where body, mind, and spirit meet.