This logo for "Tail Wagger Ales" is all about capturing the joy and companionship dogs bring. I wanted to create a design that was both friendly and memorable, reflecting the warmth and good times associated with sharing a beer with your furry friend. The happy, winking dog at the center embodies this sentiment perfectly.

Design Process & Result:

My focus was on creating a dog illustration that was expressive and appealing, conveying happiness and trust. The circular frame and surrounding text create a classic, badge-like feel, while the hop and barley elements subtly hint at the product. The warm color palette adds to the inviting atmosphere. The result is a logo that's playful, approachable, and sure to resonate with dog lovers and beer enthusiasts alike.