LeadBleed is a web-based application that formalizes the process of connecting the various roles needed to produce a news story. It's comprised of a community of PR Professionals, Reporters, and Experts that work together through an application. Currently, this process is typically executed via email and phone, which has been the standard for sometime, but is archaic and suboptimal when compared against modern collaboration software. LeadBleed takes a Reverse Auction approach to connecting the best participants to a given Story.

I've personally elaborated a bold and sophisticated logo.

The image represents a pen tip (classic vintage symbol of journalism) combined with a bow tie to form a sharp elegant men silhouette.

The design leverages negative spaces to form this classy look.

I've worked carefully on typography to add a mature look and Mad Men style.

I'm leveraging a preferred color scheme to match all elements of the composition.

It is a very compelling logo.