Mr. Jones is Secret Supper Club that's only open on the weekend. Menu is "chef's choice" or "omakase" in Japanese. Style of food is farm to table, clean, freshest ingredients, simple with a fusion of styles, local produce, seasonal. Mr. Jones accommodates 10 people per session, all on one table. It is through word of mouth and typical customers are those that enjoy meeting new people, trying bold and simple flavors and adventurous. Mr. Jones is the embodiment of this concept.

To help the customer build a secret foodies club brand, I've put the master chef persona in the center of concept.
The image is just a silhouette to keep the design enigmatic.
To add masculinity and sophistication, I've worked on details of the style and attire of Mr. Jones.
As the cuisine is authentic Asian, the persona is of clear Asian descent.
The color scheme is elegant.
The masculine and modern typography is a nice touch.
A classy result.