Brand Name is “Pal” the name idea came from three things combined:

firstly, from the French word Palmier, which is a well known French pastry in a palm leaf shape. Which is our main pastry dish to sell.

Secondly, the word Palm in English which refers to Palm that identifies a local take on the brand because it will be published in Saudi Arabia. Which the Palm is very well know cultural icon for saudis. ( could google about the palm characteristic )

Third is the shortcuts the first three words which is the brand name: Pal. It means a friend. We want to build a community which means coffee is our pal. The palm tree is our pal in saudi arabia. Modern, seamless and minimalist, community.