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In this project, I am responsible for overseeing the development of Optimize's Brand Visual Identity. This encompasses the creation of the logo, design of product labels, and the production of 3D renderings for marketing purposes. This involves enhancing and solidifying the visual elements associated with the Optimize brand.

Optimize is a nootropic company dedicated to providing neuroscience-backed supplements designed to enhance the performance of both the brain and body for working professionals. The company's overarching mission is to positively impact the lives of its customers. Optimize seeks to address common challenges faced by working professionals, such as fatigue, lack of focus, stress and anxiety, poor sleep quality, and limited time for self-care. The nootropic supplements offered by the company target these issues by elevating brain and body performance, improving focus, alleviating stress, and promoting better sleep quality.