The intention here was to play with the first letters of both words to create a edgy hawk-like figure. So I used the beak in yellow as a 'C' and the feathers shaped like a 'B'. The eye was made using a cross for some reasons. First obviously to reinforce the CROSS part of the name. It also resembles the 'F' as in FIT. And it gives an native american look to the hawk figure as well.