LumenFarm empowers consumers to use their personal values to make purchasing decisions. Currently when you buy something, you think of 4 things: What does this thing do? How much does it cost? How does it compare to other things that do what it does? How do the aesthetics compare? When you ask, what is the carbon foot print of my shirt; was a fair wage paid in the creation of my pants? Do my shoes meet my values around peace? You end up in a marketing black hole. What we are doing, creates a tool, system and network to incentivize the knowing of that kind of information.