TS77 are a small business consultancy that specialises in managing the online presence of new local startup businesses. The design TS77 envisaged for this logo was a ribbon effect with modern lettering.
They looking for an elegant logo almost royalty logo with a modern feel. They also love the idea of velvet silk or velvet satin.
So I start combine ribbon & velvet silk to be a bird icon. Bird work great for logos because they represent many positive attributes such as freedom, perspective, agility, life, happiness.