Design an image and text for a 33 x 80 vertical banner that conveys the importance of getting drug genes testing for a baby and its mother. We want an analogy related to a book - that Genes Advice can unlock the secrets of a baby's genes and possibly save its life when it comes to taking medications. Ideas we have are along the lines of :
"When you open the book of your baby's life, we'll help you read it and understand it."
Or: "In this book is the knowledge that can save your baby's life. We'll help you read and understand it."
"Parents always complain babies don't come with instruction books. But they do, and we can help you read it. "
The "book" is the medication-related genetic code that we can test for, with clear results for what drugs he or she can safely take.
Another part of this testing is that expectant mothers, or women who want to become pregnant should get this test because medications they are taking, or may take after pregnancy (such as pain medications) can pass through breast milk and affect the baby.
Knowing how both mother and baby react to and metabolize medication (based on genetics) will create a sense of security.
We don't necessarily want it to be OBVIOUS what we do. The logo alone will suffice instead of info fro the website. We'll use the book analogy to draw interest.