Como freddie R começou a jornada do(a) logo & social media pacote
Como você é conhecido?
The Pie Guide
Conte para a gente quem é você e quem é seu público alvo
We are a publishing business focused around maps and local content for road users. So maps for Motorbikers, Disabled drivers, van, truck and electric vehicle drivers. We have an existing logo that needs to change (see http://www.thepieguide.com) we cannot use the words PIE as a standalone and we now need to create a new brand look 'The Pie Guide'. We are still geographic data and map based publishers and we want to reach out to urban users mainly, plus bear in mind not just London but potentially maps for other cities internationally. Please also note we have an online mapping service that complements these Guides (www.parkingforbikes.com, parkingforvans.com). The target audience is mixed as for the freight maps they are bought in bulk by freight operators for their drivers (but the style and brand has to come across as high quality and authorative) the other maps will be for end users; motorbike riders, disabled driver and electric car owners etc.. We want to provide city based publications for road users that could even go to cyclists, visitors etc.
Qual o segmento que sua empresa está mais relacionado?
Viagens e hotéis
Quais as cores que você quer ver no seu design?
Para nos dar uma ideia geral da sua marca, quais estilos você mais gostou
As mention before, we need to rebrand from the current logo (attached). I want a fresh and quality logo and branding and styling. It is going to be principally a publishing brand so being able to read the name 'The Pie Guide' is important also. Understanding what we do and how we want to come across is key in getting the style and sentiment over as a quality and authoritative brand across. (see our publications on http://www.thepieguide.com).
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