We have an existing logo, and we're looking to update the brand. ***We do not want something that feels the same—please make something that's unique, and ideally has some sort of meaning or reasoning for why you created the logomark and logotype the way you did.***
The current logo is attached in various formats that we use. Our company was once called Tweetwall, and so I included that logo as well.
We have a number of variations that we use for various things:
- Wide format: Logo mark on the left, "Everwall" logotext on the right. This is the format we'll use 90% of the time (white logo, on "Everblue")
- Vertical format: Logomark above the logo text
- Logo mark only: We use this for Avatars on social media, etc, so it should look good in a circle, and a square.
We have a few "sub-brands" so it would be nice to have the logo extendable in some way. For example, we have a product/partnership feature called "Everwall Direct", so being able to attach "Direct" to the logo somewhere and it not look like crap would be awesome. This is a secondary concern though.
We're leaning towards a title-cased "Everwall" versus the all uppercased "EVERWALL". However, we're open to uppercased, lowercased, or title-cased—you're the designer, do what you think looks best. Everwall is one word, so no space between the "r" and the "w", and the character case of the "w" should be the same as the "r", for example, do not write it as "EverWall".
Everwall needs to be clearly read—often people see it on large screens from 20+ feet away, and when they do, we don't want them to struggle to read what the company name is.
Our current font is Gotham Rounded in the Medium weight. We are open to changing this.
99% of the time, the logo will be digital and displayed on screens. We do occasionally make marketing materials, like t-shirts, embroidered logos, business cards, etc, so the logo should work in all these standard business use-cases, too. Because of this requirement, no gradients.