Orthodontics is a dental speciality that straightens teeth using braces and wires. The practice is located near a Marina, so there is an ocean feel that the practice has. Also the dolphins has been the logo/recognizer of the practice (however feel free to make it nicer looking dolphins or change it a bit). Generally the stationary letters, everything has this turquoise color. The orthodontic office is one of the leading offices in the county.
Conte para a gente quem é você e quem é seu público alvo
Mom and Dad's of children that need Orthodontic Treatment (70%)
Children age is around 7 years.
Adults that seek orthodontic treatment mostly for cosmetic reasons (25%)
Typically those are in their thirties.. more women than men.
Other dental specialty doctors who refer their patients to the practice (5%)
We want you to design 1 business card (front and back) for our orthodontic office. We prefer to have the dolphin logo in there (maybe on the corner, or side, feel free to redesign the dolphin couple if you think it would make sense). In regards to turquoise maybe have this to be a color somewhere.. but maybe not the entire card. Or leave it open.. not sure yet. Also probably having smiles, or brackets or braces on the card would make sense. Right now the card looks more like the card of a zoo with a dolphin tank. Although Orthodontists mostly work with Children, about 70% of patients are children, so the dolphins is a way to connect to them. Maybe a children smile, mother and daughter, maybe the doctors photos. I don't know. Generally we want to project our core values as listed on our website here http://asmileisforever.net/whatsetsusapart.htm
I have attached a pdf of our current card.
There will likely be quite a bit of follow up work with the designer that we chose, since we have brochures and leaflets that need redesign as well.
Something else that I'd like to explore or see as an option is to possibly list the accomplishment of the practice on the back. Those are:
-Best Orthodontic Office in Marin 2009
-Best Orthodontic Office in Marin 2010
-Most treated Invisalign Cases in Marin
Artwork for those is attached.