Create the new collateral package for $30MM home care company

lifemattersusa.com

There is some additional information and inspiration in the attached design brief, but we're looking for something classy and clean with a modern and highly professional feel with coming across as too "hi tech." We want to retain some overall softness to the design to reflect that we're a home care agency, but we do NOT want to use literal images of houses, hands, hearts, trees or flowers. Like the mark in our logo, we want to stay intentional abstract, with more of a geometric pattern utilizing an array of shades of blue (although single shades might look nice, too). The more dynamic design might be with the pocket folder, which will hold documents to be handed out to our clients and referral sources. Colors should be orange and blue, with blues and greys being more predominant with smaller pops of orange. Business card and stationery can be more clean and straightforward in order to keep them classy and professional.

lifematters

For these collateral pieces, avoid all colors other than orange, blue and grey. Also avoid images of houses, hearts, hands, trees and flowers. There probably isn't a need for any imagery on these pieces.